For over half a century, Graff has been synonymous with the best and most extraordinary gem stones. Now, for the primary time, the British jeweller showcases the very coronary heart of its legacy with an unprecedented show of the rarest stones in its new excessive jewelry assortment, Graffabulous.
A becoming tribute to nature and the majesty of its diamonds and gems, the gathering of over 80 one-of-a-kind items sees using an astounding whole of three,600 carats of diamonds, emeralds, rubies and sapphires. This makes Graffabulous one of many best assemblies of gems ever featured in a single excessive jewelry vary.
Presenting a few of the most audacious items ever created by the home, Graff’s ardour for the distinctive involves the fore in essentially the most elegant of gem stones chosen. Procured and collected by Graff gemologists over the course of a few years, they’re deftly mixed in blazing shows of bravura. From an ideal 38-carat D Flawless ExEx Sort IIa cushion-cut white diamond to a uncommon 109-carat unheated Sri Lankan sapphire, every creation is dictated by the gems and their energy to enthral. Additionally featured prominently are 25 awe-inspiring rings with contrasting diamond cuts which might be a testomony to the excellence of Graff’s craftsmanship.
Having beautiful gems on the design atelier’s disposal afforded it the chance to disclose the home’s true prowess in excessive jewelry, pushing the boundaries of Graff’s craft like by no means earlier than. It took knowledgeable gem-cutters and polishers quite a few hours of labour to carry every magnificent gem to life. The end result: exactly reduce diamonds and gem stones solid in distinctive designs that showcase a never-before-seen stage of intricacy.
The gathering’s 20 magnificent necklaces boast meticulous building that ensures a harmonious fl ow from one gem to the following, like a rhythm of a track. Connoisseurs who beloved Graff’s earlier Tribal Assortment of excessive jewelry may also count on to see an growth of the road’s modern motifs. To attain this, the technical expertise of the home’s artisans had been put to the take a look at as diamonds needed to be custom-cut into progressive shapes to grasp the inventive gemstone preparations.
A high quality instance is the outstanding Solar+Moon necklace, considered one of Graffabulous’ key items, with a powerful 122.71 carats of fancy yellow pear-shaped diamonds and white diamonds of fascinating uniform color and vibrance. Constructed utilizing refined computer-aided design know-how, its intricately hid structure beneath contains lots of of various components.
Since every yellow diamond is exclusive in the best way it’s reduce, a yellow gold collet was crafted for each stone. A gem-setter then positioned every diamond in its bespoke mount, creating measured traces of sunshine and a rhythmic color movement to information the attention down in direction of the centre crescent-shaped motif accentuated by calibré-cut stones, spherical diamonds, and a ten.08-carat oval yellow diamond set proper within the centre. This association is what lends the piece its three-dimensionality and textural complexity.
Anne-Eva Geffroy, the home’s design director, describes the piece as a veritable symphony of gems: “As designers, we take heed to the songs the stones are singing, specializing in the music and the rhythm. Just like the ripples that emanate outwards when a stone is dropped in water, the tempo will increase because the jewels graduate in dimension till they attain a crescendo: a central motif the place the total pressure of those pure gem stones is concentrated.”
After all, a group as distinctive as this requires a unprecedented marketing campaign. Encompassing six chapters – every impressed by highly effective girls of historic mythology, the Graffabulous story opens with The Legend of the Mermaids. The storytelling is pushed by the divine great thing about pure diamonds and gems adorning the fashions, who’re portrayed as modern Graff goddesses of unmatched magnificence and energy.
Shot by up-and-coming French photographer, Carlijn Jacobs, the marketing campaign stars famend fashions – Vogue cowl lady and the home’s new muse Grace Elizabeth, Aya Jones and Qun Ye. It’s the first time that three fashions are featured in a single Graff marketing campaign.